Tap into Your Desires to Fueling Power, Purpose, and Profit

In Holistic Entrepreneurship, exploring your deepest desires isn’t just an exercise in wishful thinking—it’s the starting point for creating impact, aligning with purpose, and building a profitable path. Let me explain.

Every vision, invention, and impact we admire started as a desire. Think of the Colosseum, which Emperor Vespasian didn’t just build as an entertainment venue; it was born from his desire to solidify his legacy and strengthen Rome. This grand vision grew from something powerful within him, a force that carried the project forward. In the same way, our desires are the seeds of what we’re meant to create.

Four years ago, I worked with a client who desired to democratize philanthropy. We visualized him sharing his message at the World Economic Forum, and now, he’s on that path—gaining investors and collaborators along the way. This journey wasn’t fueled solely by inspiration but by a desire deeply rooted within him. Desires are different from dreams; they create an undeniable current that keeps us grounded in what we’re here to accomplish. They’re raw, real, and they hold the power to connect us to the aliveness we need to build something meaningful.

Imagine what your world would look like if you nurtured your desires and allowed them to lead your journey. What if your goals reflected that powerful internal pull, guiding you to create from a place of alignment and purpose?

A Simple Practice to Cultivate Desire

For the next ten days, I invite you to start a Desire Diary. Find a few quiet moments each day, free from distractions, and ask yourself out loud, “What do I most desire?” Go silent and listen. Notice what surfaces. This isn’t a to-do list; it’s a way to witness your inner drive, your calling.

Resist the urge to rush or settle for what feels “achievable.” Let these desires awaken your creativity, see what unfolds, and watch as your desires infuse new energy into how life and business show up for you.

This journey takes bravery, but in Holistic Entrepreneurship, it’s the desires that keep us grounded, intentional, and on a path where service, purpose, and profit flow naturally. Stay brave, stay true to your desires, and see where they lead.